At A Glance
GOMOBILE is a pioneer of mobile base marketing in Indonesia, currently it provides Indonesia's and Asia Pacific region's first combination of mobile broadcast media, mobile marketing services, and rewards in one single solution.
GOMOBILE introduced a product called MAD short for Mobile Advantage. Its main presence is in a form of an application that is embedded or installed by subscribers into their mobile phone hand set. This application has two key value advantage features: 1. It receives broadcast news on a timely basis. 2. It rewards the subscribers when viewing advertisement on their phone.
For marketers, this becomes a more direct and personal media in reaching and rewarding their target audience, efficient in their communication, cost effective, and as a key alternative or a key integration to the other media. MAD also enables multiple interactions layer with the target audience, with a more savvy data tracking and analysis. As the interactions are more in depth and personal, the viewers adds key information on research and insights for marketers.
Research shows that subscriber of MAD are very pleased with its two main features. Among the major indicators are because of its Free News editorial are relevant to their needs and interest, its rewards on advertisements, its ease of usage, simple installation process, and also how seamless all of these features are combined in a way that it does not become an intrusive service to their daily interaction with their mobile phone.
GOMOBILE was built by a group of professionals who are multinational experts in their respective fields such as telecommunication, IT, Advertising, Marketing, Finance, Content Developer, making GOMOBILE a cutting edge company that will influence mobile marketing and digital media trend in Indonesia as well as abroad.
