MAD or Mobile Advantage is a permission based application to deliver advertisement to specific-profile-customers. It's a new advertising media in form of image whether it's static or animated in user's mobile phone screen during an incoming call, after ending a call and when they received a SMS notice. The ads can be customized for a specific target audience base on their demography (age, gender, etc.), psychographic (hobbies, interest, lifestyles, etc), time and location.

These advertisements allow advertisers and users to interact further by clicking on the link provided in the ads, where users can call, sms or linked to a website.

In additional, when there's no activity in the users' mobile phone there will be a news ticker that contains news headlines on economy, traffic, entertainment, sports, and other relevant information that will be updated automatically on an hourly basis. These news ticker are clickable to reveal a more indepth news/information where readers can also be linked to the options of calling, sms, or viewing a mobile friendly website related to the news/information.

The installation of MAD is just one click away through common GPRS connection on all GSM operators. Not only that, MAD or Mobile Advantage has gone through a thorough research on its features and on user product experience, making it a proven and valued reliable product.

For detailed information about MAD, click here.